littleBits —
Droid Inventor Kit Launch Campaign

Photoshoot and digital campaign strategy for the launch of littleBits Droid Inventor Kit. Shot on location by Anna Palma, the shoot captured the magic of invention as kids learn to build and control their own Droid using littleBits electronic blocks. 

Role:            Integrated Production Director
Agency:      Hugo & Marie
Year:            2017

Shot March 2017 on location in Brooklyn. Campaign launched August 2017. 

Agency — Giant Spoon
Client — littleBits
Creative Direction & Design — Mario Hugo
Art Direction — Gina Moreno Valle
Photography — Anna Palma
Animation — Nayeli Lavanderos
Shoot Production — Photo Bomb Productions

Creative Production & Post  Hugo & Marie

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