Hourglass Cosmetics —
Caution Mascara Product Launch
Caution Mascara Product Launch
Watch What Happens launched Caution Mascara to US, UK, and Australian markets with a sensuous, cinematic campaign that included film, photography, and illustration deployed in owned stores, shop-in-shop retail experiences, trade show, and digital media.
Role: Integrated Production Director
Agency: Hugo & Marie
Year: 2018
Shot November 2017 at Outpost Studios in Brooklyn. Released June 2018.
Director — Mario Hugo
Art Direction & Design: Mario Hugo, Tomas Markevicius
DOP — Jack Shanahan
Photographer — David Hughes
Models — Victoria Anderson at Wilhelmina
Makeup — Kanako Takase
Set Design — Jill Nichols
Still Retouching — Venice Post
Editing & Animation — Tomas Markevicius at Hugo & Marie
Creative Production & Post — Hugo & Marie