Hourglass Cosmetics — 
Caution Mascara Product Launch

Watch What Happens launched Caution Mascara to US, UK, and Australian markets with a sensuous, cinematic campaign that included film, photography, and illustration deployed in owned stores, shop-in-shop retail experiences, trade show, and digital media. 

Role:              Integrated Production Director
Agency:        Hugo & Marie
Year:              2018

Shot November 2017 at Outpost Studios in Brooklyn. Released June 2018.

Director — Mario Hugo
Art Direction & Design: Mario Hugo, Tomas Markevicius
DOP — Jack Shanahan
Photographer — David Hughes
Models — Victoria Anderson at Wilhelmina
Makeup — Kanako Takase
Set Design — Jill Nichols
Still Retouching — Venice Post
Editing & Animation — Tomas Markevicius at Hugo & Marie
Creative Production & Post — Hugo & Marie

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