EQUINOX —
Creative Content for Clubs
Creative Content for Clubs
From 2015 to 2018, I worked with Hugo & Marie and Equinox on an ongoing basis to oversee production of concept development, creative direction, film shoots, and post-production for a series of brand films across club, digital, and social mediums.
Role: Integrated Production Director
Agency: Hugo & Marie
Year: 2015-2018
EXPLAINER VIDEO
A sleek tutorial that fuses the brand’s visual language with an approachable tone of voice.
MOVEMENT. NUTRITION. REGENERATION.
An internal training film that provides a north star to the club’s elite wellness professionals in their individual training practices with Equinox clients.
An internal training film that provides a north star to the club’s elite wellness professionals in their individual training practices with Equinox clients.
TIER X
An inspirational film utilizing explosive live action footage paired with kinetic graphics to promote the Tier X advanced personal training program.
An inspirational film utilizing explosive live action footage paired with kinetic graphics to promote the Tier X advanced personal training program.
Creative Direction & Design: Mario Hugo | Editing & Motion Design: Johnny Lee | Creative Production & Post: Hugo & Marie
THE GAME
Video profile of former football wide receiver and Super Bowl XLIV winning athlete D’Juan Woods who suffered a career ending spinal cord injury.
Video profile of former football wide receiver and Super Bowl XLIV winning athlete D’Juan Woods who suffered a career ending spinal cord injury.
THE ROADVideo profile of pioneering entreprenuer Blake Mycoskie who helped usher in a new way integrating giving into consumer practices.
Director: Mario Hugo | DoP: Jordan Black | Art Direction: Laurence Jaccottet | Editing & Motion Design: Tomas Markevicius | Shoot Production: Matte Projects | Creative Production & Post: Hugo & Marie
POWER DOWN
A sensory visual experience displayed on club screens promoting the regenerating benefits of Equinox premium spa services.
A sensory visual experience displayed on club screens promoting the regenerating benefits of Equinox premium spa services.
LIFE
Artful Director’s cut of a motivational film created for the Equinox team of elite wellness and training practioners.
Artful Director’s cut of a motivational film created for the Equinox team of elite wellness and training practioners.
Director: Mario Hugo | Editing & Motion Design: Johnny Lee | Creative Production & Post: Hugo & Marie