EQUINOX —
Creative Content for Clubs

From 2015 to 2018, I worked with Hugo & Marie and Equinox on an ongoing basis to oversee production of concept development, creative direction, film shoots, and post-production for a series of brand films across club, digital, and social mediums.


Role:              Integrated Production Director
Agency:        Hugo & Marie
Year:              2015-2018



EXPLAINER VIDEO 
A sleek tutorial that fuses the brand’s visual language with an approachable tone of voice.





MOVEMENT. NUTRITION. REGENERATION.
An internal training film that provides a north star to the club’s elite wellness professionals in their individual training practices with Equinox clients.
TIER X

An inspirational film utilizing explosive live action footage paired with kinetic  graphics to promote the  Tier X advanced personal training program.


Creative Direction & Design: Mario Hugo | Editing & Motion Design: Johnny Lee | Creative Production & Post: Hugo & Marie





THE GAME

Video profile of former football wide receiver and Super Bowl XLIV winning athlete D’Juan Woods who suffered a career ending spinal cord injury.
THE ROADVideo profile of pioneering entreprenuer Blake Mycoskie who helped usher in a new way integrating giving into consumer practices.


Director: Mario Hugo | DoP: Jordan Black | Art Direction: Laurence Jaccottet | Editing & Motion Design: Tomas Markevicius | Shoot Production: Matte Projects | Creative Production & Post: Hugo & Marie




POWER DOWN

A sensory visual experience displayed on club screens promoting the regenerating benefits of Equinox premium spa services. 
LIFE

Artful Director’s cut of a motivational film created for the Equinox team of elite wellness and training practioners.


Director: Mario Hugo | Editing & Motion Design: Johnny Lee | Creative Production & Post: Hugo & Marie








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