NYFW SS17 Runway Projections
Creative production of 3D projection visuals for the NYFW SS17 runway presentation. The visuals were projected onto buildings, walkways and foliage along the High Line leading guests into the main event space for the runway presentation.
Role: Integrated Production Director
Agency: Hugo & Marie
Produced at Hugo & Marie September 2016.
Creative Direction & Design — Mario Hugo
Motion Design — Johnny Lee
Brand Creative Director — Ken Leung